Gameloft was the first publisher to release a full-featured football game on the iPhone(US and Canadian App Stores only), beating Electronic Arts (EA) to the punch by several weeks. For a first generation game, NFL 2010 is packed with lots of features and offers and pretty good gameplay experience. Comparable to EA's Madden NFL 10 franchise game, Gameloft's version is quite a bit more streamlined, which makes it better in many ways.